Homeopathic Energy Supplement Company – Innovative Delivery Application!
Los Angeles, CA
This company manufactured and distributed a proprietary, innovative homeopathic supplement that is designed to support the user’s alertness, mental focus and productivity. With over $1.2Ml invested to date, they have created a new and natural way to boost your energy. Developed by top notch transdermal scientists for athletes, their product takes advantage of the skin's absorptive properties to provide an even flow of natural caffeine and other natural supplements for up to eight hours. Since there are no additional ingredients to consume, there are no calories, sugars or carbs. In the past their products have been direct to consumer via online retail and retail outlets such as Dick’s Sporting Goods, Walgreens and Bed, Bath and Beyond.
The company is currently managed out of a small home-based office. The standard product is made in a ISO-9001 Facility in Southern California. The trade secrets and knowhow were developed after years of research and development and will be passed on to the party who acquires this unique company. All of the businesses related tangible and intangible assets will be included in the sale, including past investments in pending patents, existing customer list, trademarked name, product design templates and user manual data. Approximately 5,000 pieces of inventory to be used as product samples will be included in the sale.
Due to the nature of its delivery method using transdermal skin permeation, this product can used alongside other popular supplements such as CBD. The wide market appeal of this product lends itself to a variety of sales channels. While the current owners used a 3rd party distributor who focused mainly on the big box stores via their retail and online websites, there is no shortage of distribution methods for a product as universal as this. As alternate sales channels were never fully developed, the company can establish an alternate ecommerce presence with direct to consumer sales or promote substantial sales via their own webstore and appoint a fulfillment house for shipping. New management can also attempt to revive wholesale relationships with nationwide or regional retailers (e.g. Dick’s Sporting Goods, Walgreens and Bed, Bath and Beyond etc).
Unlike the alternatives that promote sustained energy, this boasts a unique delivery system that allows the user to control its delivery and avoid the common side effects associated with most of the alternatives in this space. It differs from the traditional method consumption in that it bypasses the gastrointestinal (GI) system and therefore doesn’t create the familiar jitters or queasiness associated with caffeinated beverages. It uses skin-based delivery, which is known to be much cleaner than oral delivery methods and designed to provide is a balanced and clean sense pure mental focus.